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Course outline

Email & SMS

Grow your list without wrecking the site

List growth is more than one popup. Stack five capture points, measure each by submit rate against your own baseline, and double down on what works.

A single popup caps your list growth fast. The brands that grow lists steadily run several capture points (popup, embeds, checkout opt-in, post-purchase, quiz) and measure each so they invest in the ones that work. AI drafts and ranks tests from your current setup; you supply the real submit-rate numbers, because AI can't see your analytics.

One popup is a ceiling; a growing list has several capture points working together.

AI can audit your current setup and rank the highest-leverage tests. You supply the real submit-rate numbers, because AI can't see your analytics.

What you'll learn

  • Tune the popup first
  • Add an embedded footer or blog form
  • Turn on checkout email opt-in
  • Add post-purchase capture
  • Run a quiz