Conversion tracking foundations

AI reads your event log and spots what's missing or double-firing; Shopify's native channel apps and Events Manager actually send and verify the events.

Since iOS 14.5, the ATT prompt is opted into only about 20-25% of the time, and browser blocking filters out more, so pixel-only advertisers optimize on a badly incomplete picture. The Conversions API (CAPI) sends the same events from your server, so a blocked pixel stops being your only source of truth. Get it right and the same budget finds more of the people who actually buy.

The Meta Pixel logs a purchase in the browser; the Conversions API (CAPI) logs the same purchase from your server, so a blocked pixel stops being your only source of truth.

AI can read your event log and spot what's missing or double-firing; Shopify's native channel apps and Events Manager are what actually send and verify the events.

What you'll learn

Install the native channel app, not raw pixel code
Send every key event from both pixel and CAPI
Deduplicate with one event_id
Verify before you trust it
Standardize one UTM convention