Attribution & true performance

AI builds your weekly true-performance sheet from raw spend and Shopify totals; a real holdout test tells you what was actually incremental.

Every platform reports a rosier number than reality, so their ROAS figures added together often "credit" more revenue than your store made. Blended MER and a simple holdout are how you tell attributed performance from incremental performance, which is what separates brands that scale profitably from brands that scale their own losses.

Every ad platform grades its own homework: Meta, Google, and TikTok each claim credit for the same sale. AI can build your weekly true-performance sheet from raw spend and Shopify totals; a real holdout test is the only thing that tells you what was actually incremental.

What you'll learn

Build a weekly true-performance sheet
Decide on MER trends, not single numbers
Run a simple 2-week regional holdout, described honestly as directional
Give upper-funnel channels credit last-click hides