Create less, distribute more

Spend 20% of your time creating and 80% distributing. A piece nobody sees didn't happen, so plan the promotion before you publish.

Most brands over-invest in making content and under-invest in getting it seen, so great pieces die quietly. The fix is an 80/20 flip: a fixed per-piece distribution checklist across owned, earned, and paid channels, plus a 7-day promo schedule planned before publish. AI builds the plan; you execute the pushes.

A piece nobody sees didn't happen. Most brands make content then hope; the winners flip it to roughly 20% creating, 80% distributing on a fixed checklist. AI can build the per-piece distribution plan and 7-day schedule, and you run the pushes, because the relationships and the posting are yours.

What you'll learn

Plan promotion before you publish
Cover owned, earned, and paid
Run a 7-day push, not a one-and-done
Recycle evergreen winners