Paid Ads
Pick channels by business type
D2C vs B2B vs local/service. How people find and decide to buy from you picks your channels, not what's trending.
The same channel that prints money for a D2C candle brand can bleed a B2B software company dry. Your business model, how people find and decide to buy from you, decides which channels fit. Pick by what you sell and how it's bought, not by what's trending.
The same channel that prints money for one business bleeds another dry. What decides it isn't the trend, it's how people find and buy from you. AI can match your model to a starting channel set in seconds; confirm each pick against the platform's own audience and the way your buyers actually decide.
In this lesson
- Fastest path: one prompt, end to end
- Or do it in 5 steps
- Worked example: business type to starter channels
What you'll learn
- Name your model
- D2C: pair discovery with capture
- B2B: buy trust over a long cycle
- Local/service: win on proximity + reputation
- Master 2-3 before adding a fourth