Who's on each platform

Each platform skews to a different age, mindset, and content format. Match your buyer to the right crowd before you match a budget to a platform.

The platform is not the audience. Each one skews to a different age, gender and mindset, and rewards a different format. Put the right product in front of the wrong crowd, or the right crowd with the wrong format, and even a big budget underperforms. Know who is actually there before you spend.

You're not buying "ad slots," you're buying a specific crowd in a specific mood. AI can draft the audience-to-platform map; the real reach and age numbers have to come from each platform's own audience tools and independent research like Pew, never a guess.

In this lesson

Fastest path: one prompt, end to end
Or do it in 5 steps
Worked example: US adult reach and who skews young (Pew Research Center, 2025)

What you'll learn

Start from your buyer, not the platform
Match reach to age
Match format to your capacity
Separate search from social
Use the platform picker on this page