Referral program mechanics that actually get people sharing

Most happy customers say they would refer you; far fewer do. Close the gap with a two-sided reward sized off your CAC, frictionless sharing, and an ask timed right after delivery.

Most customers are willing to refer you; few get around to it. The gap is mechanics, not motivation. Fix the incentive, the friction, and the timing, and the rest follows.

Most customers say they'd recommend you; only a fraction do. That gap is mechanics, not loyalty: the reward isn't worth the effort, the ask lands at the wrong moment, or sharing takes too many taps.

AI can design the incentive and write the share copy. A referral tool (ReferralCandy, UpPromote) mints the unique links, tracks redemptions, and holds payouts.

In this lesson

Fastest path: one prompt, end to end
Or do it in 5 steps
Worked example: referral cost vs. CAC

What you'll learn

Build a two-sided (give-get) reward
Split the reward type
Size it off your CAC
Place the share prompt where people already are
Time the ask right after delivery, not at checkout