Social
Community management & social listening: replies, DMs, and tracking sentiment
Comments and DMs are free product research and warm sales, if you answer fast and listen on purpose. Set a reply SLA and a weekly listening scan.
Every comment, DM, and mention is a chance to convert, retain, or learn, but only if you respond quickly and track what people say. The system: a reply-time SLA, saved replies for common questions, and a weekly listening scan of brand, competitor, and category terms. AI clusters the themes and drafts reply templates; you keep the voice human.
Comments, DMs, and mentions are warm leads and free research, wasted if they sit unanswered. AI can cluster a week of conversations into themes and draft reply templates; you keep replies human and fast, because speed and voice are what convert.
What you'll learn
- Set a reply SLA
- Build saved replies
- Run a weekly listening scan on the free stack
- Feed insight back to the team