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Course outline

Social

Community management & social listening: replies, DMs, and tracking sentiment

Comments and DMs are free product research and warm sales, if you answer fast and listen on purpose. Set a reply SLA and a weekly listening scan.

Every comment, DM, and mention is a chance to convert, retain, or learn, but only if you respond quickly and track what people say. The system: a reply-time SLA, saved replies for common questions, and a weekly listening scan of brand, competitor, and category terms. AI clusters the themes and drafts reply templates; you keep the voice human.

Comments, DMs, and mentions are warm leads and free research, wasted if they sit unanswered. AI can cluster a week of conversations into themes and draft reply templates; you keep replies human and fast, because speed and voice are what convert.

What you'll learn

  • Set a reply SLA
  • Build saved replies
  • Run a weekly listening scan on the free stack
  • Feed insight back to the team