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Course outline

Email & SMS

Design and write emails that get opened, read, and clicked

Most marketing email is read on a phone in seconds. Single column, one CTA, live text over image-only, alt text, and a subject under 50 characters.

Email design and copy decide whether your message gets read or deleted on a phone in two seconds. The rules are boring and reliable: mobile-first single column, one clear CTA, real text (not an image of text) so it renders and does not clip, alt text as a fallback, and a subject under 50 characters. AI rewrites your last campaign to spec and drafts subject variants; you supply the real offer and pick the winner.

Most marketing email is skimmed on a phone in seconds, so design for that.

AI can rewrite a whole campaign to the mobile-first spec and draft subject-line variants. You supply the real offer and pick the winner, because voice and accuracy are yours.

What you'll learn

  • Subject under 50 characters, value first
  • One CTA
  • Single-column, mobile-first
  • Live text over image-only, with alt text
  • Scannable body