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Course outline

SEO

SEO for product & category pages that actually sell

Unique copy, faceted navigation, out-of-stock handling, reviews, internal linking — the specifics that make e-commerce SEO different.

Category and product pages carry the SEO weight for most stores — done right, category pages alone can drive 3-5x the organic revenue of product pages. Get the ecommerce-specific details right.

Generic on-page advice misses the traps unique to storefronts. AI drafts the copy and FAQ in minutes from your product spec; you supply the keyword, the facts, and the internal links. Work ONE category page and ONE product page all the way through first, then repeat the pattern across the catalog.

In this lesson

  1. Fastest path: one prompt, end to end
  2. Or do it in 6 steps (one category page + one product page)
  3. Which keyword goes on which page

What you'll learn

  • Pick the keyword pair
  • Title tag + H1
  • Unique copy, at least 150 words per page
  • FAQ block
  • Internal links from blog posts
  • Storefront hygiene