Course 3 of 6
- Free
SEO
11 lessons
- How search engines actually rank pages
- Fix your technical SEO basics first
- Get on-page SEO right, page by page
8 more lessons
- Target buyer-intent keywords, not just big ones
- Keyword research
- SEO for product & category pages that actually sell
- Earn backlinks with digital PR, not shortcuts
- Win the local pack: Google Business Profile, citations & reviews
- Core Web Vitals & site speed: the ranking tie-breaker that moves conversion
- Structured data & schema: rich results, and how it feeds AI answers too
- Best SEO tools for e-commerce (2026)
- Locked
GEO / AI Search
8 lessons
- Locked
Content
9 lessons
- Locked
Email & SMS
9 lessons
- Capture email before the first sale
- Grow your list without wrecking the site
- Get into the inbox: authentication, hygiene, and warm-up
6 more lessons
- Segment by behavior, RFM, and lifecycle — not one blast
- The 5 email flows that actually make money
- Do SMS right: consent, timing, and when it beats email
- Design and write emails that get opened, read, and clicked
- A/B test subject lines, content, and send time the right way
- Best email & SMS tools for 2026
- Locked
Social
9 lessons
- Build an organic presence where your buyers already are
- Platform playbooks: Instagram vs TikTok vs YouTube vs Pinterest
- Posting cadence & how the algorithm actually decides reach in 2026
6 more lessons
- Win at short-form video: Reels, TikTok & Shorts
- Build a repeatable UGC engine: sourcing, rights, incentives, and reuse in ads
- Ride trends, sounds and memes without looking like a try-hard brand
- Sell on social: shop tabs, product tagging, TikTok Shop, live shopping
- Community management & social listening: replies, DMs, and tracking sentiment
- The recommended tools for organic social in 2026
- Locked
Community
7 lessons
- Locked
Paid Ads
15 lessons
12 more lessons
- Know your break-even ROAS
- Pick channels by business type
- Prospecting vs retargeting
- One profitable channel first
- Scale without tanking ROAS
- Campaign structure & bidding basics
- Ad creative that converts
- Match the landing page to the ad
- Conversion tracking foundations
- Connect Shopify to ad platforms
- Attribution & true performance
- Product feeds & catalogs
- Locked
Affiliate & Referral
7 lessons
- Locked
Influencer / KOL
7 lessons
- Locked
Events & Offline
7 lessons