Conversion tracking foundations

AI reads your event log and spots what's missing or double-firing; Shopify's native channel apps and Events Manager actually send and verify the events.

Since iOS 14.5, the ATT prompt is opted into only about 20-25% of the time, and browser blocking filters out more, so pixel-only advertisers optimize on a badly incomplete picture. The Conversions API (CAPI) sends the same events from your server, so a blocked pixel stops being your only source of truth. Get it right and the same budget finds more of the people who actually buy.