Build a repeatable UGC engine: sourcing, rights, incentives, and reuse in ads

Run user-generated content as a structured engine (sourcing, rights, incentives, reuse) so it consistently feeds both organic and paid, instead of an occasional repost.

UGC converts because it does not look like an ad. 47% of shoppers call customer reviews the most influential research content, far ahead of brand posts (11%) and influencer posts (10%) (Bazaarvoice, via Hootsuite). That advantage only compounds if sourcing, rights, and incentives are systematic, not a one-off DM asking to repost a nice photo.