Influencer / KOL
Product gifting & seeding at scale
Send free product to dozens or hundreds of well-matched creators with no posting requirement, then track who actually converts it into content and sales.
Gifting one box to one creator is a favor; seeding is the same idea run as a program — enough well-matched creators receive product that a meaningful share post about it unprompted. It's the cheapest way to generate a stream of organic creator content, but only if you seed the right people and can actually see what came back.