Creator partnerships that work

Micro vs macro, long-term vs one-off, whitelisting your best creators' ads, and why authenticity outperforms reach.

Influencer budgets go two ways: a stack of one-off posts that vanish in a day, or a small bench of creators whose content quietly outperforms your studio ads. Which one you get depends on tier, deal structure and whether you let the algorithm run the winning content as an ad.