Create less, distribute more

Spend 20% of your time creating and 80% distributing. A piece nobody sees didn't happen, so plan the promotion before you publish.

Most brands over-invest in making content and under-invest in getting it seen, so great pieces die quietly. The fix is an 80/20 flip: a fixed per-piece distribution checklist across owned, earned, and paid channels, plus a 7-day promo schedule planned before publish. AI builds the plan; you execute the pushes.