Paid Ads

Campaign structure & bidding basics

Consolidate: a minimal starter structure on ONE platform, lowest-cost bidding first, cost caps later. Fewer campaigns concentrate the signal the algorithm needs.

Structure and bidding decide how fast the algorithm learns and how much you pay per result. Fragmenting an account into too many campaigns and ad sets, or fighting the algorithm with tight manual bids before you have the data, is one of the most common self-inflicted reasons paid accounts underperform.