Folson Academy
Sign in
Menu
Course outline

Events & Offline

Turn offline foot traffic into owned data

Foot traffic you don't capture is a customer you never see again. Turn every in-person interaction into an owned email or SMS contact with a QR-to-landing-page funnel and a real incentive.

Offline events reach people your online store never will, but a visitor you don't capture is gone the moment they leave. The move is to convert foot traffic into owned data (email/SMS) with a frictionless QR-to-landing-page flow and a real incentive, then drop them into a flow that continues the relationship. AI drafts the funnel and copy; you wire it to your ESP.