Segment by behavior, RFM, and lifecycle — not one blast

Blasting your whole list trains people to ignore you. Build five core segments in Klaviyo, layer a simple RFM tier on top, and send each the message it actually wants.

One email to everyone under-serves your best customers and annoys the rest, which drags deliverability. Segmentation means sending relevant messages to defined groups (engaged, VIP, at-risk, subscribed-never-purchased, category-interest). AI drafts the segment definitions and first campaigns from your data; you paste the real counts, because AI can't see your store data.