Finding & vetting creators

How to source, screen and sign the right creators — real engagement vs bought followers, audience fit, rates, briefs, contracts and FTC disclosure.

Finding creators is easy — a hashtag search turns up hundreds. Picking ones who actually convert is the hard part, and a bad pick is expensive: wasted fees, a fake audience, or an undisclosed ad that draws an FTC letter. A short, repeatable vetting process is cheaper than one bad campaign.