Community management & social listening: replies, DMs, and tracking sentiment

Comments and DMs are free product research and warm sales, if you answer fast and listen on purpose. Set a reply SLA and a weekly listening scan.

Every comment, DM, and mention is a chance to convert, retain, or learn, but only if you respond quickly and track what people say. The system: a reply-time SLA, saved replies for common questions, and a weekly listening scan of brand, competitor, and category terms. AI clusters the themes and drafts reply templates; you keep the voice human.