Community
Turn your most engaged members into ambassadors
Find your top members from activity data, give them tiered perks that fit your margin, a one-page agreement, and a small monthly task, so their advocacy compounds instead of fading.
Your most engaged 1-2% of members already act like unpaid marketers, answering newcomers, defending you in comments, showing up to everything. An ambassador program gives that behaviour structure and a payoff: recruit from activity data (not applications), design tiers and perks your margin can sustain, put a small concrete ask in a one-page agreement, and check in monthly.