Measure community health, not vanity metrics

Track the numbers that predict retention and LTV, active rate, ritual participation, member-initiated threads, and retention lift vs non-members, on a small monthly scorecard, not follower counts.

A growing member count can hide a dying community. The only measurements worth reporting connect back to retention, LTV, or cost saved. Build a small monthly scorecard around active rate, ritual participation, member-initiated threads, and the retention lift of members vs non-members, then report the same numbers every month so the trend line means something.