The 5 email flows that actually make money

Five automated flows earn most of email's revenue while you sleep. Build the welcome flow first, then the other four in order.

Campaigns are one-off sends; flows are automations that trigger off behavior and run forever. For most stores five flows (welcome, abandoned cart, browse abandon, post-purchase, winback) drive the majority of email revenue. AI drafts the full welcome flow; you build it in Klaviyo and confirm any benchmark you cite.