Paid Ads

Know your break-even ROAS

The one number that splits profit from loss on every order. Work it out from your real unit economics before you spend a dollar, then aim above it.

A "3x ROAS" tells you nothing on its own. If every sale leaves you 30 cents on the dollar, a 3x is barely breaking even and a 2x loses money on every order. Break-even ROAS is the single number that says whether your ads make money or burn it. Without it, you're guessing.