Sell on social: shop tabs, product tagging, TikTok Shop, live shopping

Social commerce lets people buy without leaving the app, but availability and fees vary by country. Set it up via Shopify, then test one live-shopping event.

Selling directly inside Instagram, TikTok, and other apps removes the click-to-site drop-off, but the features, fees, and country availability differ and change. The move is to connect via your Shopify channel apps (so catalog and orders stay in one system), tag products, and test before betting on it. AI builds the setup checklist; you confirm current per-country rules.