Paid Ads

One profitable channel first

Get one channel to contribution-profit before adding a second. Pick it, set a 60-day test budget, write kill/scale rules before launch, and review weekly against break-even ROAS.

Adding a second channel feels like growth, but before your first is profitable it's usually the fastest way to lose money on two fronts. A soft offer, a leaky landing page, or muddy tracking doesn't improve with more spend, it just loses faster. Master one channel's economics first; earn the right to add the next.