Whitelisting & Spark Ads: run ads from the creator's handle

How Meta Partnership Ads and TikTok Spark Ads let you run paid media from a creator's own account — and why that beats posting from the brand handle.

The same video gets a completely different reaction depending on whose name is on it. Whitelisting (running ads from a creator's handle instead of your brand's) keeps the social proof of creator content while adding your targeting, budget and optimization on top — and it consistently beats brand-account creative on CTR, CPA and engagement.